About Us

Our mission at NuLife...

KEEPING YOUR PETS ACTIVE & HEALTHY

At NuLife, we've been passionate about pets and their well-being since 2015. That's the main reason we started our company to provide safe, effective, affordable, and high-quality pet care products to keep their tails wagging happily for a long time. Our growing catalog of products are a result of extensive research to create highly effective pet supplements and grooming products to help better the everyday lives of our beloved four-legged friends.

Trusted by over 100,000+ pet parents across the US

Over the past decade, NuLife has helped thousands of dogs and cats live happier, healthier lives. Our products are loved by pet owners across Amazon, Chewy, and our online store — with a 4.8-star average rating from verified buyers.

What sets us apart

Made in USA

100% Natural Ingredients

USDA Certfied Organic

GMP Certified

No Fillers or Chemicals

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All products backed by our satisfaction guarantee

All-natural, premium quality, and proudly made in the USA

At NuLife, we believe great pet health starts with great ingredients. We partner with ethical, wild-caught producers and organic suppliers to create products that genuinely support your pet's long-term wellbeing.

Every NuLife product is manufactured in USA facilities that are GMP certified and FDA regulated - so what's in the jar is exactly what's on the label. No fillers we don't mention. No mystery ingredients. No compromises.

Our customers include holistic-minded pet parents, everyday dog and cat owners, and a growing community of veterinarians who trust us for single-ingredient, clinically-considered products like our USDA Certified Organic Oral Care Plaque Remover.

Meet the family behind NuLife

GAVIN & BENSON (THE COCKER SPANIEL)

Long before NuLife began, Gavin welcomed Benson into his home from a local shelter. After seeing how his previous owners had mistreated him, Gavin made it his mission to restore his new friend back to full health.

What he found shocked him – most "premium" pet supplements were either too expensive for everyday pet parents, or packed with fillers and mystery ingredients. So he built NuLife to be the brand he wished he'd had for Benson.

Today, NuLife is a family-run business serving over 100,000 pet parents across the US, with a growing range of natural supplements, grooming products, and oral care solutions — all proudly made in America.

And yes, Benson is still our Chief Quality Officer. He tests every new product before it reaches your pet. 🐾

Join 100,000+ pet parents who trust NuLife

Our growing family includes pet owners from every corner of the US, veterinary professionals who recommend our products to their clients, and breeders who trust us for their most sensitive animals.

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